GDA is a leading group of media brands in Latin America specialized in news and information, delivering media solutions through print and digital platforms.
GDA was founded in 1991, by national newspapers representing the most trusted source for news and information in the region. Our deep knowledge of our audiences has permitted our media brands to have a leading position in each of the market segments we serve. Our network has over 2,700 of the most experienced journalists in Latin America delivering premium content, developing new products, and increasing the reach of our current brands. We offer a variety of products to choose from to reach your audience.
Today GDA is a consortium of 12 leading independent media, integrated into a network of interaction and trust that promotes sustainability and innovation through the exchange of knowledge, best practices and journalistic and business collaborations, to strengthen democracy and make Latin America a region more prosperous, more united, more informed and more humane every day.
Our portfolio of media brands is built on robust newspapers with over 100 years of experience, stable trajectory, solid performance, and significant audience loyalty and homogeneity. Our member newspapers are: La Nación (Argentina), O Globo (Brasil), El Mercurio (Chile), El Tiempo (Colombia), La Nación (Costa Rica), La Prensa Gráfica (El Salvador), El Universal (México), El Comercio (Perú), El Nuevo Día (Puerto Rico), Listín Diario (República Dominicana), El País (Uruguay), and El Nacional (Venezuela).
In addition, we have over 150 niche products extending across twelve countries on different media platforms. We offer customized media solutions that increase the return communications investment to media professionals who seek to strategically reach key Latin American audiences across the region.
Our media products play a very important role in informing and influencing the public opinion of each of the 12 countries we reach. Our audiences are made up mainly of individuals with higher education, income, and spending power.
Our readership is comprised of highly educated individuals with the financial resources and decision-making power to generate strong sales results. With a potential market of 500 million people, GDA is a great option for advertisers to reach decision makers in a very efficient manner. These are the audiences that you want to reach if you want to make an impact.
With over 5 million people reading our print editions every day, over 200 million unique users visiting our websites and over 1,000 million page views each month, we enable media professionals to maximize their returns. We have the experience, trust, and knowledge about our audiences. We understand where, how, and when they consume our media, so we can help you develop a very effective media strategy.
We can work with you to ensure your message reaches your key Latin American audiences in the most effective manner possible. We can help your brand succeed in Latin America.
