To Pan Regional Media Professionals who seek to strategically reach key Latin American audiences across the region, GDA is the leading group of media brands specialized in news and information, which delivers media solutions through print, digital, and mobile platforms.
GDA was founded in 1991, by the 11 leading newspapers in Latin America, representing the most trusted source for news and information in the region. Our Media Houses have a leading position in each of our countries; our deep knowledge of our audiences has permitted our media brands to have a leading position in each of the market segments they serve. Our Media Houses have more than 3000 of the most experienced journalists in Latin America working every day to develop new brands, maintain the loyalty, and increase the reach of our current brands. We offer a variety of products to choose from to reach your audience.
Our mission is to maintain a large network of interaction and trust to help Latin America become a more prosperous, informed, and human continent.
Our portfolio of media brands is built on robust newspapers with over 100 years of experience, and significant audience loyalty and homogeneity. GDA’s stable trajectory and solid performance has resulted in proven reach for our clients. Our main newspapers are: La Nación (Argentina), O Globo (Brasil), El Mercurio (Chile), El Tiempo (Colombia), La Nación (Costa Rica), El Universal (México), El Comercio (Perú), El Nuevo Día (Puerto Rico), El País (Uruguay), El Nacional (Venezuela) y La Prensa Gráfica (Salvador).
Our newspapers are read daily by well educated readers with high purchasing power.
In addition to our leading newspapers we have over 150 niche publications as well as the leading news and information sites in our countries.
Our portfolio of products extends across eleven different countries and across three different media platforms – print, digital, and mobile. We offer customized media solutions that increase the return on your communications investment.
Our media products play a very important role in informing and influencing the public opinion of each of the 11 countries we reach. Our audiences are made up mainly of individuals with higher education, income, and spending power.
Our readership is comprised of highly educated individuals with the financial resources and decision-making power to generate strong sales results. With a potential market of 500 million people, GDA is a great option for advertisers to reach decision makers in a very efficient manner. These are the audiences that you want to reach if you want to make an impact.
With over seven million people reading our print editions every day, and over 27 million visiting our websites each month, we enable media professionals to maximize their returns. We have the experience, trust, and knowledge about our audiences. We understand where, how, and when they consume our media, so we can help you develop a very effective media strategy.
We can work with you to ensure your message reaches your key Latin American audiences in the most effective manner possible. We can help your brand succeed in Latin America.